Michelle Watson, the genius and visionary behind the edgy fashion forward Brand, MICHINY.
Michi is a cutting edge Active Wear Brand based in Toronto Canada with deep roots in NYC, available at B-Fly Activewear and other fine boutiques.
“MICHI is an edgy, fashion-forward, utilitarian active lifestyle brand. MICHI represents enduring sophistication, alluring femininity, exceptional quality and impeccable fit. MICHI originated from the desire to fill the gap between provocative, glamorous lingerie and comfortable, utilitarian athletic wear”.
Being a natural born competitor, Michelle, set herself apart competing in Golf, Skiing, dance and Martial Arts. Never one to back down from a challenge, Michelle took her love for fashion and sports and launched a successful Luxury Activewear Brand, MichiNY.
Since launching MichiNY in 2010, Michelle has received countless accolades and recognition for her designs, cutting edge style, function and fit.
A graduate of the prestigious Parsons School of Design in New York, Michelle honed her craft designing for Brands like Donna Karan, Kate Spade, Ralph Lauren and countless others. Michelle has taken her knowledge and experience to create one of the best activewear brands on the market today.
Her high fashion signature Cutout Sports Bras, Mesh Paneled Leggings, and Sleek & Sexy Tops has catapulted her as a topFashion Active Wear designers today featured at B-Fly Activewear a couture brand that highlights activewear that can be worn day or night!
MichiNY is authentic work out and activewear so you can confidently go from the gym, Yoga Studio, lunch with your friends and everywhere in between. Wearing the latest fashions in workout Bra's, tops, capri's, leggings, loungewear, jackets and hoodies.
In a quest to fuse edgy, provocative and stylish clothing with superior athletic wear, Michelle Watson's vision has always been to combine her love of high fashion with sport and dance to create stylish yet utilitarian sportswear with performance features.
Check out her Collection available at B-Fly Activewear.